Selection of smaller improvements for various gambling brands from portfolio of GVC Holdings that I had to chance work on.

my role in projects

ideas, UI, UX, prototyping, hand-off, tracking

my role in project

idea , design , prototyping , hand-off , tracking

flip a coin

Promotion as micro game for customers based on classic gambling mechanics of tail and heads.

engagement_icon
attachment_icon

attachment

Other was to stand-out from competitors with something new.

engagment

On of primary goals was to give users promotion in more engaging way than usual.

On of primary goals was to give users promotion in more engaging way than usual.

rapid

high fidelity

prototype

rapid

high fidelity

prototype

Prototype source file made in Flinto: Download here

fastload

problem-01-01

challenge

Users who wanted to play quick game (i.e. commuting in tube) didn't knew which games loads quick.

solution-01

solution

Dividing games and adding to them special indicator which are light for internet bandwitch.

different versions

fast_load_1
fast_load_2
fast_load_4
fast_load_3

results

Untitled-1-01

Significant uplift in highlighted games opened.

parallax background

parallax background

I was asked by product managers to help them find solution how to highlight high value game sections, their primary idea was just to simply change color of background.

primary idea

opt_1_tablet_portrait (1)

next steps

Solution was not using full potential of our platform, because of that I came with idea of parallax background, easy to customize for marketing team for whole platform and different brands.

rapid high fidelity prototype

Full specification here

rate the app

User rating is important factor on platforms like Google Play and Apple Store for customers when it comes to decide to download certain app or not, here is example how to improve process of receiving reviews for GVC Holding brand apps.

ios_journey
android_journey

visuals

chips_1
chips_2
chips_3

´╗┐next project

´╗┐next project

connect app

Coral Connect app allowed users to easly track in-shop bets, cash out coupons and get latest sports news

Coral Connect app allowed users to easly track in-shop bets, cash out coupons and get latest sports news

connect_footer