Coral is top UK sports betting and gambling brand established in 1926 with around 1,845 shops across the country and thousands of players. Coral Connect app allowed users to easly track in-shop bets, cash out coupons and get latest sports news

my role in project:

idea, UI, UX, design, prototyping, hand-off

My role in project : idea , design , prototyping , hand-off , track results

problem-01-01

challenge

Sports betting in-shop customers showed low or non activity in online channels like website or apps of Coral brand, with decreasing activity of users in shops and high competition it was necessary to find way to transfer users to online channel of Coral brand.

idea-01

idea

We had to find a bridge between offline world of in-shop experience and advantages of online platform.

solution-01

solution

Design and develop Coral branded app with extra functionality for in-shop customers, like cashing out coupons and tracking sports results.

user journey

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The design explained: main features

tracking_icon

tracking bets

User could track your in-shop bets

cashout_icon

cash out

User could cash out selected in-shop coupons

results_icon

results

Minute results on  sports, racing and lotto bets

news_icon

news

The latest sport news, views and updates

football_icon

football filter

Tool to help find the teams user wanted to bet on

streaming_icon

streaming

Live racing streaming, especially horse racing

high fidelity

prototype

high fidelity

prototype

Using Flinto tool I made prototype

for all teams involved (stakeholders, developers, marketing) for

easier understanding of general idea and

showing animations and interactions

Using Flinto tool I made prototype of a feature for all teams involved - stakeholders, developers, marketing for easier understanding of general idea.

(Only iOs, Flinto preview app needed)

Flinto source file here (66mb)

example screens

register
connect_2
connect_3
connect_5
connect_16
connect_37
connect_38
bettracker

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UI kit

typography

typography-01

color pallete

colors

icons

icons

elements

elements

user reviews

App store score 4.4 based on 804 ratings

Selected users reviews

"This app is very easy to use and understand. It’s one stop use for all bets and the promotions offered are well thought out with attractive incentives as a attraction."

Skellybag

Skellybag

"Best app I have used for betting in a long time as it lest your track all your bets placed through the Connect in shop"

JohnM94

"This new app is great addition to the Coral platform. The ease of navigation is something that Coral seem to have worked on and improved in this new app which is pleasing."

spindle006

results

394,113 

394,113 

new users

1,079,486

screen views

afterwards

After iOs app was in development next step was Android app version.

After iOs app was in development next step was Android app version.

connect_android

next project

next project

pick a box

Multilevel promotion and gamification system with daily and weekly goals, where at the end of the week Treasure Room opens with prizes.

Multilevel promotion and gamification system with daily and weekly goals, where at the end of the week Treasure Room opens with prizes.

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