Coral is top UK sports betting and gambling brand established in 1926 with around 1,845 shops across the country and thousands of players. Coral Connect app allowed users to easly track in-shop bets, cash out coupons and get latest sports news
my role in project:
idea, UI, UX, design, prototyping, hand-off
My role in project : idea , design , prototyping , hand-off , track results
challenge
Sports betting in-shop customers showed low or non activity in online channels like website or apps of Coral brand, with decreasing activity of users in shops and high competition it was necessary to find way to transfer users to online channel of Coral brand.
idea
We had to find a bridge between offline world of in-shop experience and advantages of online platform.
solution
Design and develop Coral branded app with extra functionality for in-shop customers, like cashing out coupons and tracking sports results.
user journey
(opens in new tab)
The design explained: main features
tracking bets
User could track your in-shop bets
cash out
User could cash out selected in-shop coupons
results
Minute results on sports, racing and lotto bets
news
The latest sport news, views and updates
football filter
Tool to help find the teams user wanted to bet on
streaming
Live racing streaming, especially horse racing
high fidelity
prototype
high fidelity
prototype
Using Flinto tool I made prototype
for all teams involved (stakeholders, developers, marketing) for
easier understanding of general idea and
showing animations and interactions
Using Flinto tool I made prototype of a feature for all teams involved - stakeholders, developers, marketing for easier understanding of general idea.
example screens
(opens in new tab)
UI kit
typography
color pallete
icons
elements
user reviews
App store score 4.4 based on 804 ratings
Selected users reviews
"This app is very easy to use and understand. It’s one stop use for all bets and the promotions offered are well thought out with attractive incentives as a attraction."
Skellybag
Skellybag
"Best app I have used for betting in a long time as it lest your track all your bets placed through the Connect in shop"
JohnM94
"This new app is great addition to the Coral platform. The ease of navigation is something that Coral seem to have worked on and improved in this new app which is pleasing."
spindle006
results
394,113
394,113
new users
1,079,486
screen views
afterwards
After iOs app was in development next step was Android app version.
After iOs app was in development next step was Android app version.
next project
next project
pick a box
Multilevel promotion and gamification system with daily and weekly goals, where at the end of the week Treasure Room opens with prizes.
Multilevel promotion and gamification system with daily and weekly goals, where at the end of the week Treasure Room opens with prizes.
